| What do you do? |
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Provide a description of your business proposition and the significant problem(s) that your solution addresses. |
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| What makes you unique? |
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Describe the key differentiating factors of your business that will allow you to gain, grow and sustain a market position. |
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| How do you make money? |
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Describe the pricing and review model for your business. Provide a pro forma estimate of income and expense for the first three years. |
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| Who are your customers and partners? |
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Describe your market, the purchase decision makers, the sales and distribution channel(s) and the sales cycle. Be certain that the information you are providing is specific to your business proposition and not a generalization of the industry. |
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| How large is the market opportunity? |
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What is the size of your target market and how much of it can you expect to capture annually over the next three years? |
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| What are the competing solutions? |
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Describe the competitive solutions to the one(s) that you are offering. Compare and contrast your solution to these competitive solutions. |
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| Where are you going? |
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Describe and provide expected dates for the major business development milestones over the next three years. |
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| Who are you? |
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Describe the principle participants in your business as well as the positions that need to be filled. Identify specific strengths and resources among your management team. Provide biographies or resumes from each member of your management team. |
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| What do you need to be successful? |
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Describe what you feel is needed to meet your business objectives. Provide a listing of resources you will require from others, including the Incubator. |